The Brief:

Content Development, Community Management, Digital promotion (social media ads and influencer marketing), Google Display Ads.

Our Strategy:

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

Result:

High conversion rate (Event Attendance), High level of Awareness, Twitter Trend.